The Advertising Standards Agency has upheld a complaint about the national shared ownership marketing campaign, finding it misleading in key respects. In upholding two of the three complaints made, the ASA ruled that, without the assured tenancy nature of the tenure being clearly explained, ‘part buy, part rent’ terminology was misleading in exaggerating the level of ownership attained by shared owners.
Rawdon Crozier provided pro bono advice to Shared Ownership Resources which made the complaint.
The full ASA ruling is found at https://www.asa.org.uk/rulings/keaze-ltd-a21-1098519-keaze-ltd.html and issignificant both because the advertisement against which the complaint was upheld first appeared online on a website then owned by the National Housing Federation - "The voice of England’s housing associations" - and the tenor of the advertisement is very similar to advertising by other organisations promoting shared ownership. It is likely to make complaints about other instances of misleading advertising easier to pursue. For more see https://twitter.com/ResourcesShared/status/1572530273132351489?s=20&t=rfZ2xOy-DxndAHDwrx2DOw. https://www.sharedownershipresources.org/need-to-know/consumer-protection/part-buy-part-rent/